amika

Founded in Brooklyn, New York, Amika stands for expressive and rebellious hair. Instead of purveying unattainable perfection, Amika believes in individual expression of beauty for everyone. The products of a stylish and diverse brand should feel like good friends: straightforward, dependable and fun. Amika’s signature ingredient is the super-fruit sea buckthorn berry, which is an unsurpassed source of antioxidants, vitamin C, vitamin A and vitamin E as well as omega 3, 6 and 9 fatty acids. Amika’s products are cruelty-free which means no tests have been performed on animals during production. All of the products are vegetarian-friendly, with most being vegan as well. The products are free from sulphates, parabens, phthalates and other harmful ingredients. When using Amika’s products, you can detect pleasant notes of vanilla, fresh citrus and spicy sweet clover in the scent.